Bud Goes to Belgium
Good news for beer lovers everywhere. Anheuser-Busch has been bought by the Belgian firm - InBev. The new owners have claimed that they'll "continue the Budweiser tradition," but let's hope not. Surely the Belgians have something to teach Anheuser-Busch about making decent beer.
Your thoughts, gents?
4 Comments:
OK. Bud is not my favorite because it's so mass produced and there are so many tastier alternatives now. But the amazing and very difficult achievement of Budweiser is that crack a Bud open in 1970, or 1980, or 1990, or 2000, or today, and I defy you to find a difference in taste. You cannot say that about their mass rivals who've all gone through times where there is a subtle difference of bitter or sweet, or top or bottom flavors, or even fruit-notes, date, plum, apple, pear, things like that.
Bud is consistant, some would say consistantly ordinary, but you have to admire that over a billion gallons of the stuff has been produced and one bottle is never better or worse than another.
I'm not happy with this sale because of what it represents. AB got in trouble soley because the US economy has been so severely screwed up by 8 years of fiscal irresponsibility by the Bush administration.
If we weren't living through a period of "Wiemar Republic" US currency valuation, no foreign concern could possibly waltz in and buy up an otherwise strong US, and iconically American company. That is the shame of this sale.
Whoops! Solely. Is there a way to turn on spell-check? ;)
This can only be good - Bud is certainly not the King od Beers and any change would be welcomed.
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